Posted on Feb 15 · By the Strategy Unit at SuperstarHero
❝ Don't just survive the shake-up. Adapt, evolve — and dominate. ❞
Social media’s shaking. Again.
TikTok's under fire in the US. Meta's brand image? Let’s just say it's not trending. Twitter (we mean X) feels like a digital ghost town. So... where should advertisers go when the “Big Three” feel like a PR liability or regulatory time bomb?
At SuperstarHero, we don’t wait for safe zones — we create new ones. Here’s how brands are staying ahead when the usual channels start to crack.
We’ve been here before. From Cambridge Analytica to algorithmic implosions — social platforms wobble, but rarely crash. However, TikTok’s looming ban in the US could be different. It’s smart to plan now — not react later.
Still unmatched for search intent. But now with smarter display + Demand Gen (formerly Discovery Ads), you can reach audiences across YouTube, Gmail, Discover — with scroll-stopping visuals.
YouTube Shorts are TikTok in Google armor: vertical, fast, and viral-ready — but with stronger monetization and long-term content life.
Think: Amazon Ads, Tesco Media, Etsy Ads. Intercept buyers at the checkout.
Ad-supported Netflix? You bet. Streaming ads = premium placements. Podcasts = intimate trust.
Your email list isn’t sexy, but it’s stable, trackable, and 100% yours. CRM-based retargeting lets you go laser-specific.
Build with YouTubers, Twitch streamers, Instagram micro-creators. Target by tribe, not platform.
Reach out directly to sites your audience lives on. Sponsored posts, banners, landing pages — controlled attention.
The platforms will keep shifting. But your message, your brand, and your strategy can evolve faster.
Your competitors are still debating which
platform to trust.
You are already
planning your next strike.
📩
Need a Multi-Channel Strategy That Doesn’t Panic When
Algorithms Do?
Book a strategy call with the SuperstarHero team
→
Let’s build firepower that adapts, performs, and scales — no
matter what the feed throws at you.
Posted on March 11 · By the Strategy Unit at SuperstarHero
❝ If your business serves a specific town, city, or neighborhood — then Local SEO is your high-impact, low-budget superpower. ❞
Unlike traditional SEO, local search is geo-intent driven. Search engines look at proximity, relevance, and prominence. That means your Google Business Profile, local backlinks, review volume, and NAP consistency are critical.
Add geo-keywords like “best cafe Manchester” to:
Also use LocalBusiness schema markup.
Earn backlinks from local vendors, news, blogs, and events. Join the Chamber of Commerce — one mention = traffic + trust.
Keep your listings accurate. Stay active in your community. Analyze and improve monthly. Yesterday was the best time to start — second best is now.
At SuperstarHero, we help small businesses own their search territory.
📩 Let’s build your local presence — from zero to superhero.
Posted on April 18 · By the Strategy Unit at SuperstarHero
❝ Facebook still dominates the ad game — when used with precision. ❞
Forget the headlines — Facebook (and Instagram) still dominate social advertising. With 2.9B+ users, it's a powerhouse for awareness, conversions, and scale. Learn the real tactics below.
Start broad with automatic placements:
Boosting is for beginners. Strategy is for scale. Facebook ads remain powerful when built with intent — not guesses.
⚡ Need Firepower?
The SuperstarHero Paid Media Unit builds ROI-focused
Facebook/Instagram campaigns for brands ready to grow.
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Let’s Talk Strategy →
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